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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday, 22 October 2017

SEO (Search Engine Optimization): 4 primary methods Google uses in ranking web content

By Dominic Nwelih

1: Bounce Rate: This refers to the percentage of website  visitors who navigate away from the site after viewing only one page.
According to Google: "A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session."
Google further describes Bounce rate as "single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server."

2: Time spent on page: The more average time visitors spend on your page coupled with low bounce rates serves as an indication to Google algorithms that you boast compelling content, which viewers find satisfying and spend more time reading.

3: Traffic: Wikipedia defines  Web traffic as " the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots.
It further defines traffic as "the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country." Google algorithms also take cognizance of the amount of traffic your published web content is generating and uses same to rank search results.

4 Links: The more people share links to your content also serves as an indication that  its content is endorsed. Consequently, Google's algorithm is more likely to rank content with more shares higher than a competing one with less shared links.

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