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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday, 29 October 2017

What should your organization do during a crisis?





A subspecialty of Public Relations, crisis communication management is designed to protect the image and reputation of an individual or organization facing a crucial challenge in public domain.

 Such challenges may emanate from a public scrutiny into activities of an organization conducted by government agencies. It may also be in form of an investigation from government agencies, criminal allegations, media inquiries, violation of employees rights, shareholders lawsuits, a violation of environmental regulations, or other scenarios involving the legal, ethical, or financial standing of the entity.

Crisis communication management means
may include creating statements, known as “messages,” often tested by research and polling. Other measures may comprise proactive media outreach inspired with a view to get such messages and context to the media. It further includes coopting the right opinion leaders or influencers  who can issue a favorable narrative of the organization's  side of the unfolding story.

Crisis communication is also regarded as a sub-speciality of business continuity. The ultimate objective of crisis communication management in such contexts is to enable organizations retain continuity of crucial business processes and dissemination of  information under such circumstances.

An effective crisis communication strategic plan should inculcate the following objectives:

• Maintain connectivity

• Be readily accessible to the news media

• Show empathy for the people involved

• Allow distributed access

• Streamline communication processes

• Maintain information security

• Ensure uninterrupted audit trails

• Deliver high volume communications

• Support multi-channel communications

• Remove dependencies on paper based processes

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