Media relations, a subspecialty of Public Relations, can be defined as an organization's relationship with people in news media, comprising: journalists, reporters, and news editors.
PR professionals in media relations are saddled with the task of disseminating newsworthy content about their organizations or clients - across targeted media channels, to specified publics - who consume content from such media outlets.
In the course of discharging their functions, media relations professionals, nurture good relationships with journalists - through a deliberate, sustained and planned means.
Media Relations professionals also develop and implement editorial plans and calendars. This is with a view to ensure their organizations or clients newsworthy activities and stories are properly disseminated - across media channels.
At Media Accent Nigeria, our Media Relations action plans are inspired by the need to ensure our clients gain favourable public image and perception - among targeted members of the public.
This ultimately impacts purchase decisions, as members of the public are inclined to patronize brands - whose positive press mentions and stories resonate well with them.
This view is underscored by a famous quote from US-based world renowned author and researcher, Seth Godin. He once said: "People do not buy goods and services. They buy relations, stories and magic."