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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Saturday, 23 December 2017

Role of Media Relations in PR

Media relations, a subspecialty of Public Relations, can be defined as an organization's relationship  with people in news media, comprising: journalists, reporters, and news editors.

PR professionals in media relations  are saddled with the task of disseminating newsworthy content about their organizations or clients - across targeted media channels, to specified publics - who consume content from such media outlets.
Media Accent 

In the course of discharging their functions, media relations professionals, nurture good relationships with journalists - through a deliberate, sustained and planned means.

Media Relations professionals also develop and implement editorial plans and  calendars. This is  with a view to ensure their  organizations or clients newsworthy activities and stories are properly disseminated - across media channels.

 At Media Accent Nigeria, our Media Relations action plans are inspired by the need to ensure our clients gain favourable public image and perception - among targeted members of the public.

This ultimately impacts purchase decisions, as members of the public are inclined to patronize brands - whose positive press mentions and stories resonate well with them.

This view is underscored by a famous quote from US-based world renowned author and researcher, Seth Godin. He once said: "People do not buy goods and services. They buy relations, stories and magic."

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