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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Saturday, 16 December 2017

Corporate Image and Perception

In Public Relations (PR)  image refers to the perception or impression people associate with any object. This could be a corporate organization, individual, institution, product, service or even an idea.

The way individuals interpret an image - is influenced by a variety of factors -  including reputation.

Reputation in PR, refers to  how an individual, corporate organization or institution is rated -  on a continuum of performance vis-a-vis expectations of relevant interest groups.

Types of image:

Wish image: This is how an individual or organisation wants to be perceived by the public.

Current image: This reflects facts on ground and can be determined - through an image study - best carried out by external consultants

Corporate image: This reflects the perception associated with the entire organization and not individual products. Corporate image, can be influenced by factors.
These include: country origin, name of organisation and age, product portfolio, price, safety records asset base, staff strength, CSR, rank in industry, accreditation/certification etc.

Positive image:  This is favorable image PR resources should be used to secure.

Negative image: This is unfavorable image that can cause problems for the organisation.

Product image: Is the perception that applies to a particular product. These include: efficacy of product, weight, size, colour etc.

Mirror image: Reflects the organisation's belief about how its perceived

Multiple image: This reflects how an organization is perceived in different lights by different publics.

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