ROLE OF PR IN NON PROFIT ORGANISATIONS
Some well-organized non profit organizations have Public Relations (PR) units like employee relations, media relations, government relations, community relations and sometimes marketing communications directed at their baseline causes.
Non-profit organizations would usually not engage in investor relations because they do not have stockholders as it is with profit oriented organizations.
Bigger non-profit organizations could have broader public relations duties because the more visibility they have the more grants they are able to attract and the more community support they will win.
Role of Nonprofits in societies
Non profit organizations play important roles in a nation’s economy. They concentrate on areas often unattractive to the government public sector and for profit commercial sector.
Non-profit organizations exist without an overt or primary motive for profit. They work in all areas of public life except as commercial companies. Such areas include universities, hospitals, churches, foundations and related groups that provide services without the expectation of making a profit.
Charity Auctions are also a good model used by Public Relations (PR) practitioners to raise funds and garner support for nonprofit organizations. This process involves meticulous planning, research and dissemination of messages intended to the target audiences.
- Media Accent Nigeria
- Ikoyi, Lagos, Nigeria
- A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.