Media Events, as it relates to Public Relations - are carefully planned activities, put together with a view to generate media publicity.
Kinds of media events:
This type of media events are usually held, when an organization has an announcement to make and wants the press to get details of the announcement. It's also an occasion used to answer questions from journalists.
Such media events are planned mainly with the sole aim of generating media attention - as it may relate to an issue or cause.
This type of media event is put together with the specific aim of telling picture stories in the media.
History of media events:
The history of media events, date back to the 1940s and the proceeding decades - as television and radio stations introduced same-day news cycles.
In recent times, the emergence of the internet has led to many media stories being published in realtime - live from the venue of the media event.