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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Saturday, 31 March 2018

What Are Media Events ?


 Media Events, as it relates to Public Relations -   are carefully planned activities, put together with a view to generate media publicity.

Kinds of media events:

News conference:

This type of media events are usually held, when an organization has an announcement to make and wants the press to get details of the announcement. It's also an occasion used to answer questions from journalists.

Protests:

Such media events are planned mainly with the sole aim of generating media attention - as it may relate to an issue or cause.

Photo ops:

This type of media event is put together with the specific aim of telling  picture stories in the media.

History of media events:

The history of media events, date back to  the 1940s and the proceeding decades -  as television and radio stations  introduced same-day news cycles.

In recent times, the  emergence of the internet has led  to many media stories being published in realtime - live from the venue of the media event.

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