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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Monday, 5 March 2018

The Publics in PR

The publics in public Relations  are those groups with common interest affected by the policies of an institution, company, profit and non-profit organisations.

Each organisation tends to have its own particular set of target publics. These target groups are normally identified by their involvement in specific situations or issues which are also of concern to the organisation. Each issue, problem of interest creates its own publics.

Some common classifications of publics:

Latent public: This target grouping comprises those affected by an organization's policies, but may not be conscious of it.

Active publics:  This grouping comprises those who are not only aware of how they are affected but take steps to demonstrate it.

Active publics are broken into the following

Hot issue publics: Comprising those interested in only burning issues

Single issue publics:  Comprising those interested in one aspect of an organization's activities.

All issue publics: Comprising those interested in all aspects if an organization's operations.

Aware publics: Comprises those who know they are affected by the activities of the organization, but may not be actively demonstrating it.

Non publics:  Comprises those who show no interest in the matter or activities of the organisation even if they are aware.

Other forms of publics include:

Internal publics: Comprising individuals employed by an organisation.

External publics: This group comprises people and organizations outside of the company that are involved in business activities with an organization.

Publics as it relates to different organizations, may include any of the following groups namely:

Investors, Members, Financial advisers, Volunteers, Suppliers,
Consumers, Multinational bodies,
Regional bodies, Media, Fans, Religious leaders, Opinion leaders,
Mothers, Fathers and Youths, to mention a few.

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