The publics in public Relations are those groups with common interest affected by the policies of an institution, company, profit and non-profit organisations.
Each organisation tends to have its own particular set of target publics. These target groups are normally identified by their involvement in specific situations or issues which are also of concern to the organisation. Each issue, problem of interest creates its own publics.
Some common classifications of publics:
Latent public: This target grouping comprises those affected by an organization's policies, but may not be conscious of it.
Active publics: This grouping comprises those who are not only aware of how they are affected but take steps to demonstrate it.
Active publics are broken into the following
Hot issue publics: Comprising those interested in only burning issues
Single issue publics: Comprising those interested in one aspect of an organization's activities.
All issue publics: Comprising those interested in all aspects if an organization's operations.
Aware publics: Comprises those who know they are affected by the activities of the organization, but may not be actively demonstrating it.
Non publics: Comprises those who show no interest in the matter or activities of the organisation even if they are aware.
Other forms of publics include:
Internal publics: Comprising individuals employed by an organisation.
External publics: This group comprises people and organizations outside of the company that are involved in business activities with an organization.
Publics as it relates to different organizations, may include any of the following groups namely:
Investors, Members, Financial advisers, Volunteers, Suppliers,
Consumers, Multinational bodies,
Regional bodies, Media, Fans, Religious leaders, Opinion leaders,
Mothers, Fathers and Youths, to mention a few.