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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Wednesday, 6 December 2017

The History of Public Relations in Nigeria

By Dominic Nwelih

The history of PR, Public Relations in Nigeria dates back to the years which preceded the Second World War.

During this period  unfavourable policies of the  British Colonial Government had to a large extent strained relations between it and Nigerians.

This continued until 1943 during the Second World War, when the colonial government deemed it necessary to institute its own Public Relations practise - with a view to keep the public informed about developments at the warfront - since Nigerians had also been recruited  into the battle field.

Dubbed: War Information Office, the organization was also saddled with the responsibility of ensuring dissemination of favorable news  narratives about the colonial government and its policies.

To this end, it  employed  many Nigerians - most with journalistic background - as publicity officers.
Some notable officers included: Cyprian Ekwensi, Anthony Enahoro and the late Dr. Sam Epelle.

However, since there was strong opposition to colonial rule at the period, activities of the PR outfit, were viewed with distrust among Nigerians.

Subsequently, other government agencies, parastatals as well as the private sector, embraced the practise of Public Relations - as a means to manage the flow of information between their organizations and their publics.

In the public sector, they included:  the Electricity Corporation of Nigeria and Nigerian Railway Corporation.

The private sector included organizations like United African Company of Nigeria (UACN) and Shell BP Petroleum Development Company.

This paved the way for the emergence of PR consultancy firms - which emerged in the 1960s.

Some individuals who operated Public Relations consultancies  on individual basis, include the likes of late Ebun Adesioye,Otunba Kunle
Ojora, Peter Hospidales, Dotun Okubanjo, Dr Clarkson Majomi and Mr. Olu Ademulegun.

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