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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday 22 December 2017

How to write a Press Release



A press release must follow journalistic style in order to be given any kind of consideration by editors and readers. This task can be accomplished using the steps below.

Headline:
The headline for a press relase should be something that stands out and briefly summarizes the point of the release and rouses the readers’ interest.  A good headline should be a line, at maximum two lines should be enough. Headlines should not be more than about ten words or less.

Opening Paragraph:
Sometimes called a summary lead, the first paragraph of a press release is critical. This paragraph must explain "the five Ws and one H" of the story -- the who, what, when, where, why, and how.

This paragraph must summarize the press release, with the following paragraphs providing the detail. The opening paragraph must also contain the hook: the one thing that gets the audience interested in reading more. The hook of a press release  has to be relevant to the audience as well as to the news media.

The Body:
Using a strategy called the inverted pyramid, the body of the press release should be written with the most important information and quotes first. This inverted pyramid technique is used so that if editors need to cut the story to fit space constraints, they can cut from the end without losing critical information.

The Closing Paragraph:
This portion of a news release or story should repeat the critical contact information, including the name of the person, his or her phone number and/or email address.

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