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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Monday, 23 October 2017

How should corporate speak sound ?

For those authorized to speak on behalf of the organization, the skill of “talking” to
people in the correct voice becomes important. We’ve now moved into a time when people are tired of and jaded by corporate speak. They want even large institutions to have a soul, and they judge that by their actions and the vernacular used when they talk to their constituents.

There are a few difficulties in creating a consistent voice that accurately represents a brand and the organizational culture. When people are asked to write in a style that’s not cor-porate speak, they often resort to their own personal style, and this may conflict with the specific organizational style.
To get everyone on the same page, you must be able to define how the voice should
sound. Do this by showing people examples of communications that hit the mark, and
combining that with descriptions of the unique elements of the voice. For example, if you look at the voice that Google uses to speak to the world, they clearly want the company to have a feel, that includes a sense of humor, cleverness, openness, and a willingness to get along with other organizations and standards in the world. If you can’t define how the voice should sound, people will create their own versions and that will be a branding nightmare. Most entities have a good idea of how their voice should sound.

There is a culture and history that dictates the boundaries of the voice. In some cases the voice represents the founder or current leader. If your company doesn’t have a clear voice because the concept hasn’t been
discussed and agreed on, then stop here and direct a collective agreement on what the voice should sound and feel like for readers.

Posted by: Dominic Nwelih
Media Accent Nigeria

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