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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Wednesday 18 October 2017

The differences between Content Writing and Copy Writing




Content Writing vs. Copy Writing

By Dominic Nwelih

Does your marketing team require a content writer or copy writer? Media Accent Nigeria could help you.

Know the difference between a copywriters and content writers

.Content writers answer questions about  products  goods or services through their writings. They raise awareness and interest about your offerings and build trust among your publics.  Copywriters seek to sell products, goods and services through their writing.

.Content writers in Lagos, Nigeria and across the globe produce the materials you read on blogs, web content, newspapers, articles and journals. Copywriters on the other hand produce the materials you see on adverts, product packaging, branded items, social media posts, videos and some other forms of marketing or promotional materials.

.Content writers produce writings that are thorough and well researched using keywords that resonate well with  search engines. This is with a view  to answer  questions about brands, products and services. Copywriters in Lagos, Nigeria and across the globe, keep their writings short and simple. Brevity is the golden rule for copywriters. Their aim is to draw Attention, rouse Interest, cause Desire and get you to take Action on the particular good or service they are promoting.


Media Accent Nigeria


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Location: Lagos, Nigeria

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