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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Thursday, 19 October 2017

Social Media Management: 10 Rules for managing the organization's voice


• Write like a human would speak. Corporate speak will bore people and they’ll dismiss your conversation stream as a waste of time.

• Deliver a recipe of information that’s valuable to the reader. If you spend too much time trying to sell people products, you’ll be regarded as spam.

• Be ready to interact with people who comment or reply to you. The worst thing you can do is connect with people and then not answer their comments or questions.

• Don’t be a lurker. Engage in conversations when people are talking about you and your products. But only if you have something meaningful to add.

• Have a sense of humor. Nothing makes information more interesting or seem more
human than having a little fun with things.

• Don’t whine or complain. Someone is going to say something negative about your
organization at some point. If you choose to engage them, do so professionally. Admit
you’re wrong if you are, then apologize. Or correct them if they’re mistaken.

• Don’t spin the truth, tell lies of omission, or flat out lie. This seems obvious, but do this in front of several million people, and someone will find out and tell the rest of the world.

• Stay consistent with the tone and style of the organizational voice. It confuses and
annoys people if it changes every week.

• Never engage in flame wars with competitors or angry constituents. This makes everyone look immature.

• If you don’t have anything valuable to say, don’t say anything at all. It’s better to be
silent than obviously filling space because you feel you should. By the way, go find


something valuable to say!

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