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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday, 20 October 2017

Marketing: How effective content drives up sales



By Dominic Nwelih

 The advent of the internet and  sheer volume of information posted daily has severely influenced consumer behavior patterns as it, relates to marketing.

This is underscored by its use as the preferred  medium through which consumers seek and evaluate information about goods and services, before making purchase decisions.

From reading up information about offerings on products and services
on blogs to reviews and articles published via online journals, news outlets,  industry trade publications and a plethora of  sources which abound on the internet - today's "smart consumers" in Lagos, Nigeria and across the globe are able to make informed choices.

Third party endorsement of goods and services using content creation and other apt  Public Relations (PR) methods - offered by Media Accent Nigeria and other PR consultancies operating in Nigeria,  prove more effective than in-your-face advertising.

Simply put, advertising is directly saying to consumers your products and services are good. Public Relations on the other hand, is getting a third party to do same on your behalf. As a consumer which narrative would u trust?

As the case may be, that third party or neutral medium could be a journalist from a credible news source, influencer, blogger, opinion or thought leader who disseminates and gives a seal of approval to your written or produced content obtained independently via press release,  interview or other forms of media events.

Herein,  underpins the need for effective content generation targeted at the right audiences, as a marketing strategy tailored to boost leads and drive up sales.

Currently, content serves as the main thrust that propels the internet.

Important statistics related to content on the internet:

- On average around three million blog posts are published daily .

- Over 65% of consumers  learn about products and services before making buying decisions from publications on the internet - as opposed to in-your-face advertising.

- Marketing teams who  post  content regularly online enjoy improved sales, as opposed to those who do not post content online. Surveys show marketers who post content steadily enjoy about 12 times more return on investment, when compared with teams that don't.

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