About Us

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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Monday, 23 October 2017

Content marketing and the right to sell


We’ve mentioned this concept a couple of times. Almost every organization is trying to sell something through its content marketing initiatives. In the zeal to accomplish this, many pollute their content and conversation streams with too many attempts to coerce someone into taking action. Focus on providing a valuable stream of information to your constituents, and once that is accomplished, they won’t mind if you sell to them every once in a while.
It’s akin to a television show running commercials. We don’t like them all the time but we understand they fund the making of the shows.

Posted by Dominic Nwelih 
Media Accent Nigeria
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