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A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday, 27 October 2017

How publicity stunt made French painter famous


Historical publicity stunts: How
Harry Reichenbach made French Artist, Paul Chabas' painting famous

Another early PR practitioner was Harry Reichenbach (1882–1931) a New York-based
American press agent and publicist who promoted movies.
He claims to have made famous the Paul
Chabas painting, September Morn, through a publicity stunt he stage managed. Supposedly, he saw a print in a Chicago art store window. He made a deal with the store owner who had not sold any of his 2,000 prints.

Reichenbach had hired some boys to “ogle” the picture when he showed it to the moralist crusader Anthony Comstock.
Comstock was suitably outraged when he saw it. Comstock’s Anti-Vice Society took the case to the court and lost. However, the publicity stunt  aroused interest to the painting, which ultimately sold millions of copies.

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