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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday, 13 October 2017


There are a few challenges you might run into when designing and monitoring your river of information. Although the concept may sound simple, the volume, speed, and never-ceasing flow of what comes across the Internet can make building an efficient river of information tough.

Over the coming decade this will become an important career skill that will get refined as people learn and share best practices. We’re being handed free online tools to help in constructing and using
your river. This is making the job simpler all the time.

We have some early tools to work with, and the process for building a river has already
been defined by some early pioneers.

These people have reduced this to an art form where a person can gain access to the most important pieces of information critical to their lives with the least amount of time invested. From them we’ve developed a simple set of steps that you can follow to build yours.

 Pay attention and be sure to invest enough time and energy in each to implement them. The price for being sloppy in any step is missed information that could be
critical to your success!

The great thing about adding this capability to your inventory of skills is that the construction process can be done in a day. From that point forward, the investment is
monitoring, saving, and passing on the bits of information that can be helpful to you or the organization.

The other task is to constantly improve your sources of information and the tools
you use to aggregate and filter them. As with many skills that require up-front training then demand ongoing improvement, building a river of information is easy to start, then takes the rest of your life to refine.


The simple three-step process we would share in the next post can easily be taught to others. Be warned, however, that if a person doesn’t invest the time to fully implement any one of the steps, it will negatively impact the results.

This is especially true of the early steps in settseng thewhatss. For example, if you fail to identify the most useful sources of information, much of
the daily work to monitor it will go to waste.
Media Accent Nigeria
Posted by Dominic Nwelih

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