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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Wednesday, 8 November 2017

What is financial PR

Simply put financial PR in Public Relations is communicating with the financial publics. But, then, if all publics are equal in the eyes of PR, how do some publics come to gain special importance with the same Public Relations? In fact, these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations.

They matter more to the organisation although no PR and management can ignore any public, and effective communication with all of them is essential
for the existence of the organisation itself.

In general, the financial public, who are of immediate concern to the organisation, comprise the following:

(i) the registered shareholders;

(ii) the investing community including potential shareholders with available funds for spending or

(iii) the direct financial community comprising  banks and financial institutions, stockbrokers, and a variety of key players in the global money market, individual or institutional;

(iv) the financial and economic press in particular should include a large number of newspapers, trade journals, other publications and the electronic media in general, who evince interest in
economics and finance; and

(v) the audience in the market scenario comprising the business community, politicians, customers, employees, and on specific occasions, the general public.

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