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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday, 26 November 2017

Origin of the press release



The history of the press release dates back to 1906 and was  created by Ivy Lee - a seminal figure in PR history. Lee’s agency was working with the Pennsylvania Railroad, in the USA at the time of the 1906 Atlantic City train wreck.

The New York Times was said to have been so impressed by Lee’s release that the newspaper printed it exactly as Lee had written it.

Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported.

He used a press release, in addition to
inviting journalists and photographers to the scene as a means of fostering open communication with the media.


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