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A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Tuesday, 14 November 2017

How to prepare financial PR press kit



Preparing an appropriate press kit, specially in the event of a financial press conference, is of crucial importance. What should go into a press kit? Strictly speaking, the kit should contain an assorted collection of information designed to serve as a reference for the media.

The traditional gift articles at a major event for the media are inescapable but the information material to be provided depends on individual company needs. PR has to evaluate the requirements and finally decide among
the options.

Checklist for an ideal Press Kit

(a) A major press release is always expected at a major press meet, which normally sums up the event.

(b) A bunch of photographs will be useful. These may include portraits of newsmakers and general, sometimes specific view of production or service operations, product photos etc.

Instead of photos, or in conjunction with photos, an artist’s depictions of a physical
object are effective as well.

(c) Brochures and biographies are useful handouts. Brochures, in addition to providing a succinct history of the organisation, must give detailed financial particulars in which the media will find background information about the company. Biographies must pertain to
achievements of the top management persons in achieving the financial goals.

(d) It is a good idea to provide a text or summary of the speech of the main speaker in the press kit. This simplifies the job of the media people and they appreciate it very much.

The speaker has to stay quite close to the circulated text during his actual speech, otherwise, there may be confusion leading to inaccurate reporting.

(e) Annual Report of the Company providing balance sheet and a statement of profit and loss account of the company during the last one-year.

A question-answer session will be used to clarify points mentioned in the text of speech or when the journalists make reference to issues, which are related, to the main topic or to the functioning
of the company. This is a risky ground, which has to be treaded cautiously.
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