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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Thursday, 23 November 2017

How An African Grey Parrot Became An Insurance Salesman



In a recent PR campaign for Ceska Pojistovna, the largest insurance company in the Czech Republic, Carl – an African Grey parrot – pulled off a major publicity stunt. Carl, the parrot, was trained to sell pet insurance by a Hollywood animal handler.

Over a 3 month period, Carl was taught to bark the words ‘car insurance’. He was taken on a country-wide tour around major pet stores. Carl’s custom-built ‘office’ had a built-in tablet and a pre-loaded landing page that prompted visitors to buy insurance.

Overall, the creativity of the PR practitioners engaged to provide publicity for the insurance firm, did prove to be a major headline-grabbing stunt, which impacted positively on the bottom line of the Insurance firm.

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