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A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday 12 November 2017

Role of the Press in Financial PR




The Press as PR Tool in Financial Communication

For the purpose of financial communication, Public Relations employs a variety of tools and methods to promote business development. It may be true that the key element in any financial PR programme will be aimed at the financial community. At the same time, the business and its communication must gain the acceptance of the government and citizens in the present social, economicand political environment. In order to build the bridge of co-operation and understanding, the business
communication has undergone tremendous changes in class and character, and more so in the domain of information sharing. Here comes the importance of the ever-increasing numbers of the financial
public and the wide-ranging tools and techniques employed to reach this public.

The Press

The Press will continue to play an ever-increasing role as a means of communication by companies to various categories of investors and the financial public. The press activity helps the
shareholders, potential investors and analysts to maintain a record and understand the performance of the company on the financial front.
The Press includes national, regional, and local publications and specialist financial andeconomic press.

 In addition, there are a host of trade journals, consumer and marketing publications and even women and general interest publications. In fact, financial public relations entails a much
bigger role than just dealing with a handful of journalists representing the financial and economic press.

Professional press relations will involve quite a few accurate steps, which may go a long way in tackling this sensitive area more effectively.

These are:
(a) In press relations no PR person should ever run short of time.

(b) The spokesperson from the company, even at the highest level, must be approachable and accessible. It is the duty of the PR to ensure this aspect; otherwise, he will lose credibility with the Press.

(c) The financial, economic and relevant technical discussion with the members of the Press would require a thorough knowledge and expertise on the part of the company spokespersons. There cannot be any compromise or uncalled for delegation of authority.

Appreciate the role of journalists, financial or general, that their primary loyalty is to their readers and that the financial columns will keep alive if they serve their readers with facts, truthfully
and sincerely. Therefore, providing the right kind of information to them, enabling them to fulfill their assigned roles is a key part of any communication programme.





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