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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday, 9 February 2018

What Is Your Client’s Love Language?





In the course of nurturing a business relationship with a client, its imperative to understand how him/her expresses love. Once you understand this - you well, on your way - to building an enduring relationship the client.

Studies has shown there are five ways people express or receive love. Known as the five love languages.  They are: Quality Time, Acts Of Service, Physical Touch/Connection, Words Of Affirmation and Receiving Gifts.

Quality Time:
Clients who fall in this bracket crave undivided attention.
They love to know and feel that a person cares about them and takes them seriously as a client.
Accordingly, poor listening skills, distractions and  postponed appointments are huge turn off to this category of clients.

Acts of service:
Clients who speak this love language respond well to people who go the extra mile to make a client feel special. Such acts that strikes a chord with clients in this category, include: doing extra work, or responding to their demands over the weekend.

Words of Affirmation:
Clients who fall in this segment, love unsolicited compliments. Words like: " You are the best" "Wow, you were awesome" " You did really great" , resonate well with clients who speak this language.

Physical Touch/Connection:
These sort of  clients care mostly about the personal connection they have with you.

Receiving gifts:
Such clients should not be mistaken to be materialistic. What they really appreciate from you - as opposed to the gift - is the thoughtfulness, gesture and efforts put into purchasing such gifts. This, underscores the fact they are: important, loved and cared for.

While clients may speak all
five love languages - it's important to note every individual has a dominant love language.

By Dominic Nwelih

 Published by Media Accent Nigeria
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