About Us

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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday, 28 January 2018

What Do Great Stories Have In Common

Great stories capture the attention of many owing to the fact that they manage to capture public imagination, which comprise influencers and opinion leaders in a society. Great stories succeed because they harness the power of creativity and authenticity.

Great stories are borne out of consistencies which are in tandem with the theme of the story. Great stories are trustworthy to their publics. This factor is borne out of consistency and reputation of the writer or source of the story.

Great stories standout because they are carefully targeted at selected audiences or publics. Great stories often appeal to the senses as opposed to logics. A great story gives no room for contradictions or distractions among readers.

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