The purpose of this is to give you knowledge and tools to help you move forward
in your career and to benefit the organization.
Integrating social tech into your day isn’t just about doing what’s popular or cool this quarter,
it’s about learning to use a powerful set of new tools and techniques that can change the game.
There seem to be three kinds of managers at this point in the social adoption curve: the
thought leaders, the dragged along, and the naysayers.
Two of these aren’t helping themselves,
or anyone else for that matter. Somewhere between being a thought leader and being dragged
along is a place where a manager is quick to adopt new methods of doing things, but not on the
bleeding edge.
This is where most of you should be. If you feel you’re behind, you probably are.
If you feel you’re too old to learn new tricks, you probably are. If you feel you’re too busy to
invest any time in this field, you have your priorities out of whack. Or, you could choose to suck
it up and embrace social technologies for what they are— a powerful new set of tools.
PERSONAL USE
There are two critical ways to apply social tool skills. The first is in how you use the tools in
your daily routine, and the second is how you implement the tools with your team.
With
everything you’ve read to this point, it should be easy to see how each of the bullet points below
can be yours if you’re willing to invest the time.
This lists the direct benefits of leveraging social
tech on a personal level:
• A much-improved network of contacts. No matter what you do for a living, there’s value
in having a robust network of people you can reach out to when you need to get
something done.
Social tools allow you to keep hundreds of contacts fresh, as opposed to
the past, when keeping even 30 or 40 up to date was a chore.
• A better river of information. You can build your own continuous learning process, and
done right, this translates into a high career IQ.
• An ability to become a recognized expert online. Social tools give you a new ability to
share your unique expertise online. You have the potential to invest a little time each
day, sharing the observations, ideas, and resources you discover so others can benefit.
This leads to an active and large list of people who want to follow what you say, and that
translates into being a recognized expert. In many ways, this can help your career.
• The improved ability to manage remote workers. There are unique dynamics for
managing remote workers well. Social tools give you the ability to communicate in
better ways than strictly over the phone or e-mail. They also facilitate collaboration and
improve communication among team members.
• The creation and nurturing of a stellar online reputation. With every day, it is more
commonplace for people to search online to learn about you. Most people would be
shocked if they could see in real time who and how many people search for information
on them.
This includes people you’d like to do business with, sell to, hire, or influence.
What they find online will have a huge impact on how they’ll relate to you going
forward.
• A reputation within your organization as a leader with skills and vision. When people
around you evaluate your performance as a manager, they take into account many things.
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