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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Friday, 16 February 2018

WHY YOU NEED TO EMBRACE SOCIAL TECH


 By Dominic Nwelih
The purpose of this  is to give you knowledge and tools to help you move forward
in your career and to benefit the organization.

Integrating social tech into your day isn’t just about doing what’s popular or cool this quarter,
it’s about learning to use a powerful set of new tools and techniques that can change the game.

There seem to be three kinds of managers at this point in the social adoption curve: the
thought leaders, the dragged along, and the naysayers.

 Two of these aren’t helping themselves,
or anyone else for that matter. Somewhere between being a thought leader and being dragged
along is a place where a manager is quick to adopt new methods of doing things, but not on the
bleeding edge.

This is where most of you should be. If you feel you’re behind, you probably are.
If you feel you’re too old to learn new tricks, you probably are. If you feel you’re too busy to
invest any time in this field, you have your priorities out of whack. Or, you could choose to suck
it up and embrace social technologies for what they are— a powerful new set of tools.

PERSONAL USE

There are two critical ways to apply social tool skills. The first is in how you use the tools in
your daily routine, and the second is how you implement the tools with your team.

With
everything you’ve read to this point, it should be easy to see how each of the bullet points below
can be yours if you’re willing to invest the time.

This lists the direct benefits of leveraging social
tech on a personal level:

• A much-improved network of contacts. No matter what you do for a living, there’s value
in having a robust network of people you can reach out to when you need to get
something done.

 Social tools allow you to keep hundreds of contacts fresh, as opposed to
the past, when keeping even 30 or 40 up to date was a chore.

• A better river of information. You can build your own continuous learning process, and
done right, this translates into a high career IQ.

• An ability to become a recognized expert online. Social tools give you a new ability to
share your unique expertise online. You have the potential to invest a little time each
day, sharing the observations, ideas, and resources you discover so others can benefit.

This leads to an active and large list of people who want to follow what you say, and that
translates into being a recognized expert. In many ways, this can help your career.

• The improved ability to manage remote workers. There are unique dynamics for
managing remote workers well. Social tools give you the ability to communicate in
better ways than strictly over the phone or e-mail. They also facilitate collaboration and
improve communication among team members.

• The creation and nurturing of a stellar online reputation. With every day, it is more
commonplace for people to search online to learn about you. Most people would be
shocked if they could see in real time who and how many people search for information
on them.

This includes people you’d like to do business with, sell to, hire, or influence.
What they find online will have a huge impact on how they’ll relate to you going
forward.

• A reputation within your organization as a leader with skills and vision. When people
around you evaluate your performance as a manager, they take into account many things.

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