How to write for SEO using keywords

By Dominic Nwelih

Learn basic SEO (Search Engine Optimization)  writing tips to enable your web posts stay ahead of competition and be found on search engines - be it Google or Bing.

1: Keywords selection
 Select appropriate keywords or phrases. This is that particular word or phrase people type into search engines. It's also imperative to ensure selected keywords are used often in your content.

2: Headline:
Ensure selected keywords and phrases are cast into the headline of your content. Remember headlines should be kept short and simple.

3: Early usage: Ensure you selected keywords are used at the early stages of your post. This should be woven into the first or second sentence.

4: URL: Ensure selected keywords appear on the URL of your published content. This makes it easier for search engines to know what your content is about.

5: Sharing: Ensure your content generates web traffic and is visible to as many as possible. This could be achieved by sharing same on social media platforms.

Media Accent Nigeria

Four ways Google ranks content in search results for SEO

By Dominic Nwelih

1: Bounce Rate: A major factor that works against Search Engine Optimization SEO efforts is the bounce rate. This refers to the percentage of website  visitors who navigate away from the site after viewing only one page.
According to Google: "A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session."
Google further describes Bounce rate as "single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server."

2: Time spent on page: The more average time visitors spend on your page coupled with low bounce rates serves as an indication to Google algorithms that you boast compelling content, which viewers find satisfying and spend more time reading.

3: Traffic: Wikipedia defines  Web traffic as " the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots.
It further defines traffic as "the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country." Google algorithms also take cognizance of the amount of traffic your published web content is generating and uses same to rank search results.

4 Links: The more people share links to your content also serves as an indication that  its content is endorsed. Consequently, Google's algorithm is more likely to rank content with more shares higher than a competing one with less shared links.