Salient facts communicators should know about fake news
These days the term “fake news” is used more often - from the White House, newsrooms and social media feeds across the globe.
Even though this phenomenon is clearly on the mind of consumers, there are misconceptions about what fake news really is - and what it implies public relations (PR) for communicators.
Information experts, who woukd be sharing their thoughts at, “Fact or Fiction: The 2018 FakeNews Virtual Summit” want to shed some light on the issue.
Here are some lesser-known facts they’ll explore:
-News mediums have careful procedures to vet sources—and communicators and audiences should be aware of them.
-By being proactive in responding to social media rumors, you can keep them from hurting your brand’s image and reputation.
-Also understanding what drives audiences to trust a source is crucial to combatting fake news.
- Media Accent Nigeria
- Ikoyi, Lagos, Nigeria
- A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.