About Us

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Ikoyi, Lagos, Nigeria
A unit of Purple Hub, at Media Accent Nigeria we create bespoke Public Relations and corporate media communication solutions for our clients. This is with a view to help shape their reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns which impact positively on their brands. These objectives ultimately promote mutual understanding between our clients and their stakeholders/ interest groups. At Media Accent Nigeria, our clients are also our partners, and we operate as an extended arm of their teams. We make their Public Relations and Marketing Communication goals our main objectives, and astound them with creative approaches. Our team executes every brief with the same set of creative principles — identify details that resonate well with our clients, formulate action plans to achieve set goals, execute same and initiate controls - with a view to realize the best results, on time and on budget. It’s a huge demand and entails top-notch PR and Marketing Communications professionals to realize. Accordingly, we’re pleased to have a committed team - that's simply awesome.

Sunday, 5 August 2018

CREATING SOCIAL MEDIA STARS




As with any skill, some people will excel at being a content provider and surrogate voice for the organization.

 These social stars will develop an innate sense for the recipe of information your constituents want to hear and the tone of voice that's perfect for representing your organization.

This is a new and valuable skill that must be nurtured. It's a good idea to keep your eyes open for the people who might have the right combination of skills to become social stars.

Typically, you’ll find that this person must have a combination of industry knowledge, the ability to write well, empathy for your constituents, and a good sense of what content will be interesting and valuable. This person will combine all of this with a clear understanding of how
social tools work.

 This can result in a growing network of people connected to your information channels.
Once you’ve found a social star, it’s important to leverage his or her talents quickly and deeply because every constituent he or she helps connect to the organization is a potential new
customer. 

The thing that excites social stars the most is being able to nurture online relationships with many people. What they want and what the organization needs are usually the same thing—a large audience participating in the conversation.

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