Why image is important

The business world can be extremely competitive. Companies typically want to have something that makes them stand out from the crowd, something that makes them more appealing and interesting
to both members of the public and the media. A favorable image can help increase a company’s sales, and negative publicity can damage a company’s reputation and decrease sales.

Public relations can give consumers and the media a better understanding of how a company works. Within a company, a PR department might also be called a public information department or a customer relations department. These departments assist customers if they have any problems with the company.
They usually try to show the company at its best. PR departments also might conduct research to learn how satisfied customers are with the company and its products.