The differences between Content Writing and Copy Writing

Content Writing vs. Copy Writing

By Dominic Nwelih

Does your marketing team require a content writer or copy writer? Media Accent Nigeria could help you.

Know the difference between a copywriters and content writers

.Content writers answer questions about  products  goods or services through their writings. They raise awareness and interest about your offerings and build trust among your publics.  Copywriters seek to sell products, goods and services through their writing.

.Content writers in Lagos, Nigeria and across the globe produce the materials you read on blogs, web content, newspapers, articles and journals. Copywriters on the other hand produce the materials you see on adverts, product packaging, branded items, social media posts, videos and some other forms of marketing or promotional materials.

.Content writers produce writings that are thorough and well researched using keywords that resonate well with  search engines. This is with a view  to answer  questions about brands, products and services. Copywriters in Lagos, Nigeria and across the globe, keep their writings short and simple. Brevity is the golden rule for copywriters. Their aim is to draw Attention, rouse Interest, cause Desire and get you to take Action on the particular good or service they are promoting.


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