These days the term “fake news” is used more often - from the White House, newsrooms and social media feeds across the globe.
Even though this phenomenon is clearly on the mind of consumers, there are misconceptions about what fake news really is - and what it implies public relations (PR) for communicators.
Information experts, who woukd be sharing their thoughts at, “Fact or Fiction: The 2018 FakeNews Virtual Summit” want to shed some light on the issue.
Here are some lesser-known facts they’ll explore:
-News mediums have careful procedures to vet sources—and communicators and audiences should be aware of them.
-By being proactive in responding to social media rumors, you can keep them from hurting your brand’s image and reputation.
-Also understanding what drives audiences to trust a source is crucial to combatting fake news.
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