Some well-organized non profit organizations have Public Relations (PR) units like employee relations, media relations, government relations, community relations and sometimes marketing communications directed at their baseline causes.
Non-profit organizations would usually not engage in investor relations because they do not have stockholders as it is with profit oriented organizations.
Bigger non-profit organizations could have broader public relations duties because the more visibility they have the more grants they are able to attract and the more community support they will win.
Role of Nonprofits in societies
Non profit organizations play important roles in a nation’s economy. They concentrate on areas often unattractive to the government public sector and for profit commercial sector.
Non-profit organizations exist without an overt or primary motive for profit. They work in all areas of public life except as commercial companies. Such areas include universities, hospitals, churches, foundations and related groups that provide services without the expectation of making a profit.
Charity Auctions are also a good model used by Public Relations (PR) practitioners to raise funds and garner support for nonprofit organizations. This process involves meticulous planning, research and dissemination of messages intended to the target audiences.
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