PR Target Audience

A key method used by public relations professionals  is to identify the target audience, with a view to
craft messages to influence a particular audience - also known as publics.

 In some cases the overriding  interests of varying  audiences and
interest groups common to a public relations campaign inform the crafting of distinct but
complementary messages to target publics.

On the other hand stakeholders theory identifies an audience with  a stake in a given institution
or issue. It assumes all audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are
audiences.

 For instance, if a not-for-profit charity engages a public relations agency to develop an advertising
campaign to source funds in order to develop a cure for an ailment , the charity and victims with the disease are
stakeholders. Nonetheless,  the audience comprises any individual  likely to donate money towards the cause.